5 Ways To STAND OUT As a Clothing Brand In 2023

I'm going to show you 5 ways to stand out as a clothing brand in 2023. I'm going show you brands that are doing this as examples, so that you understand how the differentiated themselves in the street-wise industry. Let's go. First off is to create a signature design style. Very good example of this is Cactus Plant Flea Market by Cynthia Liu.

Now the brand is famous for its assymmetrical typography and playful graphics, with both embroidery and screen print at play in some instances, and then melting yellow smileys and puff print phrases have all become a signature look, which also functions as her artistic philosophy, where she's made various iconic collaborations with Kanye West, Kid Cud, Travis Scott and many more. So the plan is to create your own unique style and take advantage of it. This works especially well if you're a designer and you have your own vision. Another example is Big Reddlehead from Megadeth. You know they're not really a clothing brand, obviously, but you get the idea of having a signature style.

Y2K Accessories – Build an Ecosystem

Next is build a brand ecosystem. The brand that comes to mind for this is Honey Design by Mona Thomas. Now Mona Thomas has been making unusual and fun Y2K accessories for a few years now, creating a distinctive and cohesive ecosystem around her brand. You've probably seen herhoodies before that went viral on Twitter or other social media. They're pretty much sold out instantly, even after multiple stocks. Now what makes the hoodie unique is it fits into the current Y2K trend and the cut of the hoodie is over with the cropped look, all of which is still very popular this year. Combining their playful Y2K accessories, like these neon glasses, they all complement each other, creating a clear ecosystem that their customers can recognize.

Number 3 is unique creation process. Anotherpause is the good example for this. The more on the tech wear gore core side of street wear, and I think the most unique appeal is they combine existing stuff together, creating something totally new that you've never seen before. Just like this bag with the SD card tag, they took the SD card idea and then add their own logo to it, stitch it onto the bag and then creating a very conceptual product that is extremely original. Another thing that stands out is they spend a lot of effort on packaging, as well, so instead of your typical frozen ziplock, they pack the products in these SD bags, which also pushes the tech wear concept even further. It's very interesting to see the process and how something so unique is created.

5 Ways to Build Your Brand

Next is, don't be too serious. Most of the time, you always want to appear more professional as a brand, for the sake of customer assurance, of course, and I totally get that. However, if you look at Chinatown Market, social media, they almost always use memes as relatable content to promote their products, especially the tiktks, where the staff do tiktk trends and challenges, stuff like that. They come off as genuine content, and it works because it doesn't seem like promotion, especially in the current over-commercial internet world. If you're someone with a loud personality, like a blogger, kind of personality, you can definitely try this out. Having a personality behind a brand is a great way to build an audience and customer loyalty, because there's someone that the audience can actually relate to. Last one is the appeal to your niche. Now find a niche that you can stand by and then stick to it. Drop. That is a brand founded by metal singer Oliver Sykes, and they appeal to the Gothic, heavy metal-angsty audience with some vintage, macabre aesthetic to it.

The brand does limited runs for each collection and they always have a concept behind its draft to push out the universes that they're building. Very much like the heavy metal music, the macabre visuals in general is an acquired taste, so it appeals to a smaller substream audience. That's easier to engage and to start building customer trust at a faster rate. So find a niche with enough engagement and then build your brand around it. That is all for today. guys ultimately just want to be memorable enough that you differentiate than other brands. So use these five examples as inspiration to help build your brand. Like and subscribe for more content like this. See you in the next one.