How Will Virtual Reality Change The Fashion Industry

Technology in today's world has revolutionized businesses in general. The fashion industry also gained benefits from the revolution through technology. In the 19th century, for example, the sewing machine changed everything about how clothes were made.

Then, in 1935, DuPont Chemicals got a patent for nylon, which was a big hit when it hit the market years later. Then, around the middle of the 1990s, the rise of online shopping platforms changed the way people bought things. Still none of these seemed as extreme as placing virtual reality into fashion. The fashion industry is growing in an extremely encouraging way.

In 2020, this market generated roughly $1.46 trillion in revenue. By 2025, the consumer market outlook predicts that this number would haverisen to over $2.25 trillion. Internet of Things devices, facial recognition software, autonomous delivery robots and store assistants, cashier stores, voice commerce, and artificial intelligence are just some of the new technologies being implemented by retailers to maintain income.

Brands like Converse, Zora, Ralph Lauren, Louis Vuitton, H&M, Burberry, Chanel, Gucci, etc. are usingaugmented and virtual reality to illustrate how they can market our ambitions, addition to their goods. Experiences in virtual reality can be very true to life or wildly fantastic. The creators of the device hope it would tell the interest of even people who dislike shopping, while those with a passion for fashion would give even more satisfaction from it.

What Is Virtual Reality?

Virtual reality is, in simple terms, a computer-made world where virtual objects mimic the real world. Users see this virtual world through devices called VR headsets or helmets. VR is used by many people now because computer processors and screens have got better and because of the covid-19 pandemic. VR is called a new human experience medium.

VR gear allows the user to explore an artificial environment, perform actions within it, and interact with virtual objects. The term virtual reality refers to a technology that creates a computer-generated world that looks and feels real. Virtual reality headsets and helmets are used to immerse the user in this world. 

Both retailers and manufacturers are making use of VR in the fashion industry for a wide variety of purposes, including in-store navigation, interactive display screens, virtual try-on, virtual fitting rooms, virtual tailors, and virtual makeovers, raising brand awareness, keeping customers engaged, convert browsers into buyers, and encouraging brand loyalty.

Shopping in Virtual Reality – The Future of Fashion

Instead of having to drag yourself to a mall, find a parking spot, spend hours searching for the item you need, wait in line in the dressing room, visit several shops to find alternative garments, and compare their prices and characteristics, etc. shopping in virtual reality gives you a wow factor feeling Digital clothes give customers new ways to work together to make something new. In the future, shoppers will be the designers.

They will be able to choose the style, fit, material, colors, and more so they can make a completely personalized wardrobe with new fashion ideas that haven't been thought of yet in a virtual store. retailers can also make shopping experiences that take place in three dimensions Customers can buy things to wear in virtual worlds or they can order the same things as real clothes to wear in real life. People can show off their virtual fashion looks on social media sites like Twitter, Facebook, Snapchat, Instagram, etc.

But they can also do it at work, during post calls or online meetings in post games with metaverse worlds and other multiples. Some brands have taken this idea even further by making pieces that are only available online. For example, Iridescence, the first digital hoteculture dress, was made by the manufacturer.

The company thinks that nonfungible tokens, NFTs, and other kinds of digital clothes are the way fashion will go in the future. They could be used as skins in VR game platforms so that a player's digital persona could be dressed up. You could put Guxy's $12 virtual sneakers or Tommy Hilfiger's Fall 2020 Animal Crossing collection on your avatar.

Virtual Reality Shows Could Be Better for the Environment Than Real Ones

Also, in terms of sustainability, virtual reality shows may be better for the environment than real ones. During Fashion Week, people often fly quickly from one country to another, and after all, planes are not exactly good for the environment. So, instead of taking people to fashion shows, it might be better to bring the shows to the people.

With these ideas virtual reality seems like the perfect way to make the industry more sustainable. But, as usual, the truth is much worse. Fashion companies could get a lot out of using VR to design and make samples. It could let them spend much less on physical resources and workers, which would let them make the most money possible.

Also, virtual reality and virtual reality could help brands improve e-commerce experiences. It could give them the one thing they'd never been able to do when shopping online. This could make the brand more money by making it more likely that people will buy it. Even though VR could help a company make more money, that doesn't mean it would be good for the employees.

Fashion Industry Moves to VR

The sad truth is that thousands of people will lose their jobs when the fashion industry moves to VR. Virtual Artists will take the place of seamstresses. Store employees will be fired to make room for web developers. There will no longer be a need for physical event planners.

Digital models will take the place of the real ones. Thousands of people will have to quit their jobs. In some ways, though,putting VR into action will always lead to more jobs. Some jobs will be taken over by others, so the damage will cancel itself out in the end. But it won't be as easy as just one person taking the place of another. On the other hand, one person could fill the space left by several others.

For example, it might take quite a few seamstresses to make a traditional coucher piece. Still, one person might be able to make a digital piece by themselves. Also, jobs that don't require a lot of skill could be replaced by ones that do. For example, owners of online stores don't need people to fold clothes or run cash registers.

Instead, they don't have enough web developers to make them better. In the end, it seems like workers with low skills would be the ones most affected by the VR trend. And what for? Of course, those big companies can make more money.

Virtual Reality Could Be the Great Equalizer of Fashion

Virtual reality could end up being the great equalizer of fashion, because it gives the fashion world a lot of options. For example, digital fashion lets a lot of people buy designer brands. Online fashion shows also give the public a sneak peek and access to them in a way that has never been done before.

So VR could be the answer to the fact that the fashion industry is too exclusive. This sets in with the current wave of talking about how everyone should be included in politics. In many western countries, everyone should have the same amount of access to everything, including fashion.

How VR Can Change the Fashion Industry?

But what could happen if they spend more time in the digital world? There is no doubt that the rise of digital has brought lots of good things, but what are the bad things about looking at screens? For most of our lives, people will spend more time on their phones and computers if VR becomes a fashion trend. 

It designs, online shopping and runway shows are all available in VR. We will all be forced to part. What could happen if it did? It is no surprise that using VR technology can cause nearsightedness, myopia, and weaken the connection between the eyes and the brain. In general, though, spending most of the time front of a screen can hinder your sleeping.

Not only that, but being exposed to the seemingly perfect lives of others all the time, can very affect your mental health. It is unavailable not to compare yourself to others, leading to low selfesteem and maybe even depression.

Taking all of this into account, it is possible that VR's ability to bring people together might not be a good thing after all. Still, there is one more thing you should think about. It's possible that VR can help the fashion industry make a lot of money. What do you think? How will virtual reality change the fashion industry?